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Looks familiar right? This commercial gets my roommates and I riled up for some reason or another and we can't help but express our undying love for this commercial. Personally, I think it's hard to have a really great commercial in the world of advertisement. Everyone is trying so desperately to keep up with one another that some dance in the spotlight and others fall by the waist-side. This commercial however, uses a few unique tools to help viewers remember their product over others.
In class on Thursday we talked about this concept called, Magical Thinking. ideas in class were tossed around about how we as a human population are in aw over the glitter of advertisement. Magical thinking says that when we buy this product that is advertised it will make our lives better. In class I found the concept of magical thinking very interesting and understandable when we discussed the idea of taking a pill-it just really dawned on me I guess. Whatever your problem was, it was curable with a pill.
Getting back to my commercial, I thought how genuis it was to use a less attracttractive girl in the commercial because most commercials are flooding with beauitful women. I thought this gave the commercial a memorable quality to it. I also felt they did a good job with the story they told. By having the funky woman dancer dance her way into various different scenes it showed that the drink was versatile and happiness would surround you if you drank it.
Our magical thinking leads us to believe this ad because, for all the soda lovers out there, maybe they feel like dancing around and really they are living through the commercial. Therefore an average women dancing and drinking this drink seems normal because we find the commercial to make us feel good and most of the time it leaves us laughing. This was a clever advertising technique because if you use a song everyone knows and pair it with an image that people wont forget they will remember the product and buy it. I know for a fact that I use magical thinking everyday with buying things or even trying to get rid of a headache. Where do you use magical thinking?